What can LinkedIn do for your business?
LinkedIn has quickly become the place to be for B2B companies.
It is an extremely powerful online tool for tapping into existing connections, creating new ones and generally maximising your online reputation.
If you aren’t utilising the platform for all the features and opportunities it has to offer, you will be missing out on tons of potential prospects.
Studies show that 80% of B2B leads come from LinkedIn.LinkedIn Marketing Solutions.
LinkedIn allows businesses to share valuable content with like-minded prospects and form relationships based on trust and expertise. It is a far more targeted platform for B2B companies to benefit from for generating leads, rather than preaching to the choir on more mainstream social platforms like Facebook and Twitter.
To make sure your B2B company is reaping all the benefits of having a prominent and active presence, here is some LinkedIn help for you to keep in mind when using the platform.
LinkedIn help… our checklist for success.
Create a company page.
If you haven’t already, you will need to create a company page. Whilst it’s important for business owners and professionals to have individual profiles, every business needs its own page, for promotion and reputation purposes. Setting one up is completely free yet can hugely boost your online reputation.
Once your page is live, optimise its visibility by making sure it is fully complete and kept up to date with the relevant business information.
Important aspects of your LinkedIn company page to pay attention to are:
- Company name.
- Website URL(s).
- Company size.
- Year founded.
- Company type and tags.
- Relevant industry groups.
Implement a long-term content strategy.
Next up with our pieces of LinkedIn help, your business should devise an effective LinkedIn content strategy. The best way to impress your connections and reel in potential leads is to provide your audience with valuable content as regularly as possible.
95% of B2B Marketers use LinkedIn to distribute content.LinkedIn Marketing Solutions.
Aim to publish a well-informed and thought-provoking article on a semi-regular basis to show potential leads that you have plenty of industry-specific expertise and insight to share.
Don’t just stick to written content though. We live in a highly visual age, where people much prefer to consume information from an image or video, than from a block of text. Tap into this by trying your hand at some photography or filming and you will, no doubt, notice a huge spike in the engagement you receive.
When mapping out your LinkedIn content calendar, don’t fall into the trap of only putting out promotional content about your business’ ethos, products or services. Strike a balance between telling people what your business has to offer and getting involved with relevant industry debates/events/trends.
Benefit from LinkedIn ads.
If your business has a budget available for your LinkedIn strategy, you can benefit from a range of promotional features, such as paid ads, sponsored content, and in-mail. These paid features allow B2B companies to go one step further by making sure their content is put in front of the right people.
LinkedIn generates more leads for B2B companies than Facebook, Twitter, or blogging individually.Inside View.
You can even use LinkedIn to put into play an extensive retargeting strategy. It is very rare that a prospect will come across your business online and make an enquiry straight away. You need to crop up several times before you are deemed to be a legitimate source of information. Use LinkedIn’s features to search for potential leads and drop promotional content in front of people through messaging, content and/or ads.
Monitor your progress.
Before you get stuck into posting regularly on LinkedIn and growing your network, it’s important to identify your business’ individual goals.
Do you want your network to reach a certain size? Are you looking to receive a certain amount of engagement per week/month? Do you want to increase your social selling index? Or, are you using LinkedIn as a means to recruit talented individuals?
Your overall aims should play a huge part in determining your activity on LinkedIn. So, don’t start writing articles, filming videos or connecting with people until you know what you want to achieve.
Once you’ve set your business achievable goals for LinkedIn, you can use the platform to monitor your progress too. Head to your company page to track the number of page visitors you receive, any updates or engagement with your page, the number of followers gained/lost, and much more.
LinkedIn help – work with our team of professionals.
Although LinkedIn as a platform isn’t overly difficult to get the hang of, if you are looking to use it as the main source for generating leads, it may be worth accepting professional help.
Whether you need support with content creation, paid ads, or managing your accounts, we’d be happy to help. Our team has years of experience in successfully implementing our own LinkedIn strategy and those of our clients, to bring in business and form strong relationships with prospects.
Contact me on 01484 76 77 78 or send an email to firstname.lastname@example.org to find out more about my LinkedIn and other digital marketing services.