Hi, I'm Mark Woodcock
I help businesses grow by making the most of AI-powered search.
With more than thirty years in SEO, I've seen every major change in how people search online, from early web directories to advanced AI platforms like ChatGPT and Google's AI Overviews. This experience helps me understand what works, what doesn't, and what's ahead.
The AI Search Revolution
I'm seeing the biggest change in search behaviour since the internet started. AI platforms are not just improving old systems; they are changing how information is found and shared.
Instead of seeing this as a threat, I saw it as a great opportunity. I combine proven SEO basics with the latest AI optimisation, helping my clients succeed on both traditional search engines and new AI platforms.
I don't just react to changes; I anticipate them. This helps my clients stay ahead instead of always trying to catch up.
My Agency Network
I run a group of specialised agencies, each focusing on a different part of digital marketing. This setup lets me offer complete solutions while still giving clients the personal attention of an independent consultant.
Bigfoot Digital
Full-service digital marketing with AI-powered SEO and automation.
Bigfoot Agency AI
Business automation and intelligent customer engagement systems.
Mid Wales Digital Marketing
Local expertise meets global SEO strategies, based in Machynlleth.
Maps SEO Agency
Local search optimisation and Google Business Profile management.
My Philosophy
Great SEO is not about tricking algorithms. It's about building digital experiences so valuable that both people and AI systems want to recommend them.
I use only white-hat methods that bring lasting results. As AI systems get better at spotting real value, ethical SEO is not just the right thing to do; it is also key to long-term success.
Why Experience Matters
I've worked through every major algorithm update, mobile-first indexing, the rise of voice search and now the AI revolution.
My job is to help businesses move through this change smoothly, making the most of AI search while keeping strong results in traditional search.
White-Hat Methods Only
Ethical strategies that deliver sustainable, long-term results.
Future-Focused Approach
Anticipating changes instead of reacting to them.
People & AI Systems
Creating value for both human users and AI platforms.
Working with Me
I value transparency and education. You'll always know what's being done, why I suggest certain strategies and how I measure success. Working together this way helps you build your own skills as we get results.
Comprehensive Tracking
To succeed in AI SEO, you need to track results across many channels, like traditional rankings, AI platform visibility, voice search and business outcomes. My reports show your progress in all these important areas.
- Clear communication at every step
- Educational approach to build your knowledge
- Multi-channel performance tracking
- Detailed, transparent reporting
My Life Outside Work
My pursuits extend to diverse horizons. I am a qualified nutritionist, a facet of my identity that underlines my commitment to holistic well-being. Complementing this, I willingly embark on rigorous physical programs such as "75 Hard," demonstrating my unyielding determination and discipline.
I am deeply invested in my personal development journey, nurturing my mindset to evolve and thrive continually. This commitment to self-growth propels me forward in my professional endeavours and as a dedicated husband and father.
I proudly embrace the title of "World's Busiest Dad" to four exceptional children and two adorable cats – a role that keeps me grounded and inspired.
Contact Me
Ready to transform your search visibility? Let's discuss how AI-powered SEO can help your business grow.